The Refreshment Club
An Independent Brand Transformation Company
No.1 Independent creative agency in West Asia & Africa at D&AD 2026.
Found Bubbly
The Pretty Sustainable Bottle
We designed and developed the world’s lightest 33cl sparkling water glass bottle. While most brands could produce three bottles from the same amount of glass, our client could produce four—creating a cost advantage that flowed through the entire supply chain.
ATHLETA
GCC launch: Activewear for women who don't stop.
Faces Beauty
Beauty the Eye Can't See

Saints Pères Paris
Elie Saab
Elie Saab
The Dress That Didn't Exist
The one-of-a-kind Elie Saab Bridal Rani Pink gown wasn't going to make the India launch shoot, so we brought both the dress and the campaign to life through AI production.
GAP
The Cultural Connection
A cultural framework that recognises and amplifies the originality shaping the GCC.
View case study ↗No More Plastic Co
No More Plastic Co
The Latest Plastic Trend
The fashion industry wasn't listening to environmentalists, so we found the plastic experts they would.
Louis Vuitton
Louis Vuitton
Time Our Most Precious Material
A selection of objects that articulate the savoir-faire of the brand. These candles burnt for the time that it took to create select products with the cable knit weave.

Heimstone
Heimstone
Heimstone Public Pool Saints-Tropez
Creating a retail store to turn heads in a town synonymous for luxury retail.
FOUND BUBBLY
FOUND BUBBLY
#THE100KINITIATIVE
We raised a glass to commemorate each of the 100,000 marine mammals lost to ocean plastic each year.
