The Refreshment Club
An Independent Brand Transformation Company
Found Bubbly
The Pretty Sustainable Bottle
We designed and developed the world’s lightest 33cl sparkling water glass bottle. While most brands could produce three bottles from the same amount of glass, our client could produce four—creating a cost advantage that flowed through the entire supply chain.
Ranked No. 1 Independent Creative agency across MENA, Africa, and Turkey, at the D&AD 2026 awards
DUBAI — EST. 2025
Elie Saab
The Dress That Didn't Exist
The one-of-a-kind Elie Saab Bridal Rani Pink gown wasn't going to make the India launch shoot, so we brought both the dress and the campaign to life through AI production.
Elie Saab
The Dress That Didn't Exist
The one-of-a-kind Elie Saab Bridal Rani Pink gown wasn't going to make the India launch shoot, so we brought both the dress and the campaign to life through AI production.
No More Plastic Co
The Latest Plastic Trend
The fashion industry wasn't listening to environmentalists, so we found the plastic experts they would.
No More Plastic Co
The Latest Plastic Trend
The fashion industry wasn't listening to environmentalists, so we found the plastic experts they would.
Louis Vuitton
Time Our Most Precious Material
A selection of objects that articulate the savoir-faire of the brand. These candles burnt for the time that it took to create select products with the cable knit weave.
Louis Vuitton
Time Our Most Precious Material
A selection of objects that articulate the savoir-faire of the brand. These candles burnt for the time that it took to create select products with the cable knit weave.
Heimstone
Heimstone Public Pool Saints-Tropez
Creating a retail store to turn heads in a town synonymous for luxury retail.
Heimstone
Heimstone Public Pool Saints-Tropez
Creating a retail store to turn heads in a town synonymous for luxury retail.
WHAT WE DO
Brand Strategy
Positioning, architecture and market opportunity.
Creative & Campaign
Ideas that shift perception and drive demand.
Retail & Experience
Physical and digital spaces that transform behaviour.
Content & Production
Film, photography and AI-powered content at scale.
Product & Innovation
New revenue streams, products and service design.
Consulting
Strategic advisory for growth and transformation.
SELECTED CLIENTS & PARTNERS
GAP
ATHLETA
BANANA REPUBLIC
FACES
SAINTS PÈRES
WESTFIELD
DUBAI HOLDING
AS FEATURED IN
VOGUE
FORBES
LE MONDE
BUSINESS OF FASHION
DWELL
DESIGNBOOM
THE FUTURE LABORATORY
NETFLIX
CANNES
D&AD