THE REFRESHMENT CLUB™
purveyors of ideas.
Project
#The100kInitiative | Oceana X Found
The Problem
Every Year 100,000 Marine Mammals are the casualties of plastic waste that end up in our water ways. Single use plastic Bottles are the biggest polluter.
Our Idea
Commemorate Every Single one of them.
Campaign Overview
We produced 100,000 individually numbered glass bottles of Found, and on World Oceans Month invited people to raise their glass to raise awareness. What began as a grassroots gesture grew into a collective movement, helping push policymakers to act against single-use plastic bottles.
The Result
Soon After the campaign along with other awareness based initiatives Executive Order 54 was introduced in New York City, a bill created to eliminate the purchase and sale of single-use plastic beverage bottles on city-owned or city-leased properties.