About us




We are an independent advertising and communications agency where strategic creativity meets next generation production. With in-house AI capabilities and a human-led approach, we craft compelling narratives, adaptive campaigns, and brand experiences that elevate businesses to grow, move, and stand out.



















Our Philosophy 


We’re passionate about pushing creative boundaries and exploring new possibilities. Our interdisciplinary approach allows us to seamlessly integrate various aspects of communications, providing our clients with innovative solutions that are both strategic and creative. At The Refreshment Club™, we pride ourselves on being collaborative, agile, and dedicated to delivering results that exceed expectations.















Our Global Approach


 



Operating from the heart of Dubai & Paris, we bring a global perspective to every project. Our deep international expertise drives our creativity, ensuring that our solutions resonate across diverse markets. With roots that span the globe, we craft impactful, globally-minded experiences that stand out and deliver results. We’re ready to collaborate and elevate your brand on the global stage.






























“With The Refreshment Club, we have been able to transform our campaign creation across all regions into a much more streamlined and strategic AI-enabled process. Their approach has also unlocked a new level of creativity and execution quality.”





Tristan Eringher 
Group Marketing Director, Unibail-Rodamco-Westfield







“Marketing teams are being asked to work with AI, but until now, no one was offering a way to understand how. Most platforms push optimization or acceleration. The SFF is different, it’s built to educate teams on how AI can amplify brand values and emotional connection.”






Edward Mills
Chief Learning Strategist, SFF







































Our work consistently sets trends and sparks conversation, earning regular coverage in leading global publications. We’re proud to be recognized as a relevant agency shaping culture and advancing creative excellence. Our projects have been featured in outlets including Forbes, Vogue, Designboom, Dwell, TechCrunch, Les Echos, Business of Fashion, Campaign Brief, AdNews, Marie Claire, and more. 

While we don’t actively pursue awards, our work has been recognized by some of the industry’s most prestigious design and advertising institutions, including Cannes Lions, D&AD, Effie Awards, Clio Awards, The One Show, and ADFEST, reflecting the impact and high standards of our creative output.
















INDUSTRY COVERAGE  &  AWARDS