THE REFRESHMENT CLUB™
purveyors of ideas.
BOTTEGA BEAUTY
As part of our Napkin initiative—where we explore ideas without a brief and push creative boundaries—we imagined a beauty bar for Bottega Veneta.
We designed a classic 1970s-style soap bar, understated and sculptural, with the Bottega logo subtly embossed into the surface. Timeless, tactile, and quietly bold.
From there, we built a full 360 campaign around it—film, social, and out-of-home assets—designed to elevate a simple gesture of cleansing into an act of luxury.
For the campaign, we approached styling with a holistic mindset—stripping back everything that felt unnecessary to let the essence of the product and the individuals come through. Our cast was intentionally diverse, and most were styled in minimal underwear to reveal skin—not for provocation, but for presence. To show softness, texture, and a sense of being fully at ease in one’s own body. Hair was worn in a clean, center part. Makeup was neutral, warm, and consistent across all faces. The result was a quiet strength—calm, confident, and open. A visual system built not on excess, but on clarity. One that established a strong and lasting aesthetic for the line’s launch.
PRODUCT CAMPAIGN
FILMS
DIGITAL & OHH ASSETS
Club Med
napkin
“The Final Twenty Four” film
We’re proud to share a test campaign that reflects the potential of AI-driven creativity in advertising. Created entirely using AI tools, serves as a glimpse of the kind of innovative work we’ll be producing through Napkin, our pro bono initiative launching in 2025.
*This spot has not commissioned by Club Med, learn more about napkin
Concept
The ad captures the universal chaos of the last 24 hours before setting off on a holiday. From racing to wrap up work deadlines, to frantically packing and making sure nothing is forgotten, the spot builds a vivid picture of relatable pre-holiday stress. This frenzy crescendos until it’s juxtaposed with the serenity of a Club Med holiday—an effortless escape where the chaos melts into calm.
Production
Music
Billie Eilish
The New School, Parsons Paris
To Announce the launch of the new summer courses on offer we created an ambient and street campaign using beach chairs and towels to display the key course details.
The campaign was activated in the touristic high foot traffic areas of Paris. Passersby could take seat, lounge out and scan the QR codes on each item to learn more about he Courses and offer and even apply.