THE REFRESHMENT CLUB™
purveyors of ideas.
BOTTEGA BEAUTY
As part of our Napkin initiative—where we explore ideas without a brief and push creative boundaries—we imagined a beauty bar for Bottega Veneta.
We designed a classic 1970s-style soap bar, understated and sculptural, with the Bottega logo subtly embossed into the surface. Timeless, tactile, and quietly bold.
From there, we built a full 360 campaign around it—film, social, and out-of-home assets—designed to elevate a simple gesture of cleansing into an act of luxury.
For the campaign, we approached styling with a holistic mindset—stripping back everything that felt unnecessary to let the essence of the product and the individuals come through. Our cast was intentionally diverse, and most were styled in minimal underwear to reveal skin—not for provocation, but for presence. To show softness, texture, and a sense of being fully at ease in one’s own body. Hair was worn in a clean, center part. Makeup was neutral, warm, and consistent across all faces. The result was a quiet strength—calm, confident, and open. A visual system built not on excess, but on clarity. One that established a strong and lasting aesthetic for the line’s launch.
PRODUCT CAMPAIGN
FILMS
DIGITAL & OHH ASSETS