01 — Why we built CAOS
So we built CAOS — Creative Agency Operating System — to put it all in one place.
We built it to solve our own problem.
02 — Then we realized something
Every agency is trying to work out how AI fits into its business.
Most are adding AI tools to an operating model that was designed before AI existed.
We built the operating model around AI.
CAOS connects the entire process — from intelligence and strategy to ideas, production, review and delivery.
03 — The economics start to change
People costs can be roughly half of revenue.
People cost as a percentage of revenue.
Not by replacing creativity with AI — but by giving a smaller team significantly more capability.
Benchmark source and definition to be footnoted once the deck is locked. TRC 17% calculation should use the same definition.
04 — Google already has the intelligence
CAOS gives Google's capabilities an industry-specific workflow — built around how creative companies actually work.
05 — Maybe we build the next part together
AI + infrastructure + enterprise reach
Creative industry knowledge + workflows + operating system
Build the next operating layer for creative businesses.