Insight Harvesting Workshop

This stage is designed to immerse us in your vision and uncover the foundations of your new wellness concept. Through guided questions and workshop exercises, we explore how you want the center to feel and operate, the competitive landscape you navigate, the consumers you aim to serve, and the broader market forces at play.

Our goal is to capture your perspective, your instincts, priorities, and aspirations and combine these with our research. 

Together, these insights will shape a strategic brand framework that is both authentic to your vision and differentiated within the market.

Part 1.  SERVICES. COMPETITORS. TARGET AUDIENCE

Part 2.  THE BRAND, THE NAME, THE BUSINESS

Thank you for taking the time to share your insights with us. Your answers will be combined with our own market and competitor research to form a comprehensive view of the opportunity ahead. 

From here, we’ll synthesize these findings into clear, actionable brand assets, covering positioning, consumer personas, and the building blocks of your brand platform.

These will be presented back to you in a structured session, giving us the foundation to align on strategy and begin shaping the creative direction together.