THE REFRESHMENT CLUB™
purveyors of ideas.
Club Med
napkin
“The Final Twenty Four” film
We’re proud to share a test campaign that reflects the potential of AI-driven creativity in advertising. Created entirely using AI tools, serves as a glimpse of the kind of innovative work we’ll be producing through Napkin, our pro bono initiative launching in 2025.
*This spot has not commissioned by Club Med, learn more about napkin
Concept
The ad captures the universal chaos of the last 24 hours before setting off on a holiday. From racing to wrap up work deadlines, to frantically packing and making sure nothing is forgotten, the spot builds a vivid picture of relatable pre-holiday stress. This frenzy crescendos until it’s juxtaposed with the serenity of a Club Med holiday—an effortless escape where the chaos melts into calm.
Production
Music
Billie Eilish