THE REFRESHMENT CLUB™
purveyors of ideas.
Our belief
Human truths and brand insights are the perfect recipe for ideas that make people feel, think, and connect, We blend deep strategy with unconventional thinking with an aim to create ideas that can be present even in the most intimate moments; the conversations we share with one another.
Project
Saints Peres Paris
The Brief
Create a Porcelain brand that can connect with millenials and Gen Z
The Idea
A brand that comes to life over exprience than product.
Project Appraoch
A historical brand built through experiencesm not just products. The Store design is inspired by the inside of a kiln, it houses an olive oil bar and a cafe.
The Result
The brand earned millions in media coverage, featured across leading architectural and lifestyle publications.
The brand flaghsip store became a staple destination with the locals.
During Paris Fashion Week in October 2025, Vogue named the brand flagship a must-see destination for anyone in town for PFW.
Project
Louis Vuitton VIP Experiences
The Brief
Communicate the Savoire-Faire of the house to VIPs
Our Idea
Time, our Most Precious Material.
Overview
Louis Vuitton’s craft spans countless disciplines. Rather than highlighting each skill individually, we found a unifying theme — Time. We designed client gifts and experiences that embodied this idea: objects not only beautifully made, but built around the experience of time itself. For Nicolas Ghesquière’s collection, we created cable-knit candles, each burning for the exact number of hours it took to craft a single piece of the cable knit sweaters
Project
Heimstone Public Pool Saint-Tropez
The Brief
Make a retail store stands out in the world’s most exclusive shopping city.
The Idea
Build a Pool on it’s side
The Result
25 Millions PR & Social impressions. 56% New Customer Aqusition, Limted edition collection sold out in 10 minutes each drop.
Featured in, Vogue, Forbes, Design Boom, Amazing Architecture. Les Echosm Journal Du Design, Fashion Network, Business of Fashion and retail trend reports from Europe to Asia
Project
Westfield
The Brief
Produce campaigns that appeal on a global level
The Approach
Ai production to create geographically diverse and expressive campaigns.
Overview
A complete overhaul of Westfield’s approach to campaign creation, powered by our Ai Workflows and production.
Project
#The100kInitiative | Oceana X Found
The Problem
Every Year 100,000 Marine Mammals are the casualties of plastic waste that end up in our water ways. Single use plastic Bottles are the biggest polluter.
Our Idea
Commemorate Every Single one of them.
Campaign Overview
We produced 100,000 individually numbered glass bottles of Found, and on World Oceans Month invited people to raise their glass to raise awareness. What began as a grassroots gesture grew into a collective movement, helping push policymakers to act against single-use plastic bottles.
The Result
Soon After the campaign along with other awareness based initiatives Executive Order 54 was introduced in New York City, a bill created to eliminate the purchase and sale of single-use plastic beverage bottles on city-owned or city-leased properties.
Project
Elie Saab X Vogue
The Brief
Create a Campaign for a Dress that’s still being made.
The Idea
A Film produced with our 100% product accuracy Ai Workflows.
The Result
The Film was Delivered on the day as the dress to the Annual launch at the Vogue India Bridal event.
Project
Nestor - Travelling during the COVID Lockdown
The Brief
Transform an office food delivery brand into a home dining experience that stood out against Deliveroo and Uber Eats during the COVID lockdown.
Our Idea
Make people travel through taste and other senses..
Campaign Overview
During the Paris lockdown, we teamed up with global food celebrities and created multi sensory city tours. Famous Chefs and food people introduced their cities cuisine and the Nestor foods created their menu for one week at a time.
Every delivery became an experience a curated box including a QR-activated playlist from the chef, subtly scented sanitising wipes, and a handwritten note sharing the story behind the dishes.
Below is Chef Francis Mallmann’s film for Uruguay the first in the series that brought the world’s kitchens into lockdown living rooms.
The Result
From Forbes to Vogue and other international publications this campaign made global noise. Soon after the brand was acquired by once of France’s largest hospitality groups.
Project
Saints Peres, Coming Soon
The Opportunity
Central Paris is full of emtpy store fronts.
Our Idea
A Gorilla long copy OOH Campaign, that spotlighted the brands craft, or for some people made them assume a new store was opening.
Overview
We placed long-copy stickers on empty storefronts subtle pieces of outdoor storytelling. Those who stopped to read discovered the brand’s meticulous attention to detail and craft. Those who didn’t simply spread the word about a new store coming to the neighbourhood.
The Ad Copy
UNLIKE MOST, MOST OF OUR PORCELAIN IS CRAFTED TO ORDER, SO IF YOU’RE ONE THAT’S WILLING TO WAIT, WE’LL RETURN THE PATIENCE WITH A PIECE THAT’S BEEN CRAFTED WITH DEDICATION AND PASSION, LIKE EVERY PIECE WE CRAFT. SO, ENJOY THE ANTICIPATION, IT’LL BE. COMING SOON.