THE EXTRA VIRGIN BAR BY SAINTS PÈRES PARIS





We created the Saints Pères brand from the ground up, redefining it as a contemporary cultural house rooted in porcelain craft. The identity balances heritage and modernity. A refined serif word mark establishes authority, while the bespoke monogram and kiln-inspired seals reference provenance and savoir-faire. The signature terracotta red, drawn from clay and fire, becomes a distinctive visual code across all touch points. From shopping bags and packaging to wax seals, café cups and textile pouches, every element was designed as part of a cohesive brand world. Retail becomes ritual. Packaging becomes expression. The result is a brand that carries its heritage with clarity while speaking confidently to a new generation.




















THE ELIE SAAB DRESS THAT DIDN’T EXIST  




Elie Saab Bridal was set to debut at the Vogue Bridal event in India, yet the Rani pink gown was not ready for the campaign shoot. Working across Paris, Lebanon, and New York, we recreated it with complete precision in AI and produced the entire campaign through AI.






















THE  HEIMSTONE PUBLIC POOL





Heimstone Public Pool transforms retail into an immersive installation, translating the surreal language of a vintage American swimming pool into a fully tiled, cinematic boutique in Saint-Tropez. The project redefined experiential retail for the brand, strengthening its cultural positioning and earning international visibility across leading design, fashion, and lifestyle publications.



















THE 100K INITIATIVE  - OCEANA X FOUND





One hundred thousand marine mammals are killed by ocean plastic every year. A campaign to commemorate each one.


























WHAT DO YOU GIVE TO SOMEONE THAT HAS IT ALL? TIME.

LOUIS VUITTON







“Time, our most precious material.” A series of VIP gifting objects created to spotlight the savoir-faire of Louis Vuitton. Each piece is conceived as a testament to the integrity, precision, and time invested in its making. These candles, sculpted in a flowing cable-knot wave, embody the hours required to craft each piece from the Cable Knit capsule transforming time itself into form.











 








LEGACY BRAND. NEW APPROACH.

WESTFIELD

Campaigns with global appeal. Leveraging AI-driven production, we created geographically diverse and culturally expressive campaigns tailored to multiple markets. The result: a complete transformation of Westfield Corporation’s campaign approach powered by intelligent workflows and scalable production.






















UN-NORMALISE PLASTIC 

A FILM FOR NO MORE PLASTIC







Walking past plastic on the beach, or watching it drift through the ocean, no longer feels confronting. We’ve grown used to it. This campaign is designed to challenge that acceptance forcing us to see it again for what it is.














BOTTEGA BEAUTY




A concept that wouldn’t exist without people who don’t. Tasked with demonstrating the power of creativity through AI, this project explored how generative tools can expand both product and creative development while accelerating market testing.


























TRAVEL THROUGH TASTE WITH NESTOR




We transformed Nestor from a standard office catering service into an immersive home dining experience during the COVID lockdown. Competing against platforms like Deliveroo and Uber Eats, we created a campaign that invited people to “travel through taste.” Partnering with renowned chefs such as Francis Mallmann, we designed weekly, city-inspired menus accompanied by multisensory elements  from curated playlists and scented sanitising wipes to handwritten storytelling notes. Each delivery became a cultural journey, turning lockdown meals into memorable experiences and generating widespread international attention across major media outlets.






















CASA KEÇE





Casa Keçe reimagines residential living through raw materiality and sculptural restraint, an immersive spatial narrative shaped by ritual, light, and permanence. The project positioned our studio as a global voice in spatial storytelling, earning international recognition and features across leading design, fashion, and business publications worldwide.