THE REFRESHMENT CLUB™
purveyors of ideas.






Project

Heimstone Public Pool Saint-Tropez



The Brief

Make a retail store stands out in the world’s most exclusive shopping city. 




The Idea

Build a Pool on it’s side



The Result
Most spoken about store of the summer in Saint-Tropez.

25 Millions PR & Social impressions. 56% New Customer Aqusition, Limted edition collection sold out in 10 minutes each drop.

Featured in, Vogue, Forbes, Design Boom, Amazing Architecture. Les Echosm Journal Du Design, Fashion Network, Business of Fashion and retail  trend reports from Europe to Asia