Insight Harvesting Workshop

This stage is designed to immerse us in your vision and uncover the foundations of your new wellness concept. Through guided questions and workshop exercises, we explore how you want the center to feel and operate, the competitive landscape you navigate, the consumers you aim to serve, and the broader market forces at play.

Our goal is to capture your perspective, your instincts, priorities, and aspirations and combine these with our research. 

Together, these insights will shape a strategic brand framework that is both authentic to your vision and differentiated within the market.