Radical, End-to-End Transformation


Westfield executed a complete shift from 100% traditional photography to a fully AI-generated creative model in under a year,  not as an experiment, but as a permanent future-proof operating model for brand communications.

Performance Without Compromise


The AI-powered campaign significantly outperformed EU Brand Tracker benchmarks across all core KPIs, including Clarity, Relevance, and Intent to Visit, proving that innovation can drive superior commercial results.

Trust Built on Quality & Design


.Consumer trust remained intact: only 1%differentiate is artificial association. Audiences prioritized relevance and quality over production method, validating a brand-first, design-driven approach that preserved authenticity.

Zero Waste


MicroVerse delivered speed, hyper-local cultural relevance, and scalable quality across global markets. Every asset was used, with no wasted shoots. Full control allowed feedback and changes to be addressed precisely, every time.