THE REFRESHMENT CLUB™
purveyors of ideas.
Level | Surreal Experiential Idea “ New in Store”
Surreal experiential ideas are one of the strongest ways to drive real engagement. They invite people to stop, look closer, interact, and share — turning a simple product moment into an experience that lives far beyond the space it happens in. For a shoe launch, this creates an emotional entry point that builds excitement and curiosity from the start.
We have a huge opportunity here. With our creative approach and execution capabilities, we can transform these ideas into striking, memorable moments that anchor the entire campaign. This gives the shoe a launch that feels alive, distinctive, and impossible to ignore.
Level | A Valentines Day Campaign -“A gift for your shoes”
For This Valentines we want to create a viral sensation: a shoe perfume called Roses. Made in Grasse & Limited Edition. It will be the ultimate gift for all your lovedd pairs of shoes. It’s a light rose fragrance designed to be sprayed inside your shoes, so they always smell fresh. The idea is playful, memorable, and perfectly tied to the season, and most importantly brand centric. it hghlights Levels dedication too all things footwear.
Level | Editorial Film “ A moment in the Studio’
Film content is up to 800% more engaging, making it one of the strongest drivers of attention and storytelling today. For Level, this presents a clear opportunity. By producing more high-end editorial film content — and doing it consistently — we can elevate the brand’s presence, strengthen its fashion authority, and create a rhythm of moments that keep Level culturally visible throughout the year. It is also accompanied by the print campaign.
Tangara | Haloween “ Stanger things’
For Haloween we can add an erie ghost like moments in our PDP page to instigate sharing of the product dsiplay pages.
Experience “ dishes on fire’
A Tanagra Dining Experience in the Desert
Dishes on Fire brings Tanagra’s world of elevated tableware into the wild, turning the desert into an unforgettable open-air dining experience.
Here, the elements meet craft: glowing embers, fire-lit ceramic, molten metal tones, and a horizon that fades into dusk. Guests dine surrounded by sculptural flames and heat-kissed textures, as if the pieces themselves were forged from fire.It’s a celebration of table culture through sensation — heat, light, smoke, spice — where each dish is activated by the raw beauty of the desert. A reminder that great dining isn’t just plated, it’s felt.
Stay Refreshed.