THE REFRESHMENT CLUB™
purveyors of ideas.
Surreal Experiential Idea “ New in Store”
Surreal experiential ideas are one of the strongest ways to drive real engagement. They invite people to stop, look closer, interact, and share — turning a simple product moment into an experience that lives far beyond the space it happens in. For a shoe launch, this creates an emotional entry point that builds excitement and curiosity from the start.
We have a huge opportunity here. With our creative approach and execution capabilities, we can transform these ideas into striking, memorable moments that anchor the entire campaign. This gives the shoe a launch that feels alive, distinctive, and impossible to ignore.
A Valentines Day Campaign -“A gift for your shoes”
For This Valentines we want to create a viral sensation: a shoe perfume called Roses. Made in Grasse & Limited Edition. It will be the ultimate gift for all your lovedd pairs of shoes. It’s a light rose fragrance designed to be sprayed inside your shoes, so they always smell fresh. The idea is playful, memorable, and perfectly tied to the season, and most importantly brand centric. it hghlights Levels dedication too all things footwear.
Editorial Film “ A moment in the Studio’
Film content is up to 800% more engaging, making it one of the strongest drivers of attention and storytelling today. For Level, this presents a clear opportunity. By producing more high-end editorial film content — and doing it consistently — we can elevate the brand’s presence, strengthen its fashion authority, and create a rhythm of moments that keep Level culturally visible throughout the year. It is also accompanied by the print campaign.
Stay Refreshed.