THE REFRESHMENT CLUB™
purveyors of ideas.
Project
Nestor - Travelling during the COVID Lockdown
The Brief
Transform an office food delivery brand into a home dining experience that stood out against Deliveroo and Uber Eats during the COVID lockdown.
Our Idea
Make people travel through taste and other senses..
Campaign Overview
During the Paris lockdown, we teamed up with global food celebrities and created multi sensory city tours. Famous Chefs and food people introduced their cities cuisine and the Nestor foods created their menu for one week at a time.
Every delivery became an experience a curated box including a QR-activated playlist from the chef, subtly scented sanitising wipes, and a handwritten note sharing the story behind the dishes.
Below is Chef Francis Mallmann’s film for Uruguay the first in the series that brought the world’s kitchens into lockdown living rooms.
The Result
From Forbes to Vogue and other international publications this campaign made global noise. Soon after the brand was acquired by once of France’s largest hospitality groups.