The People Behind the Work.

Onur is the founder and creative lead of The Refreshment Club, with more than 20 years across advertising, design, brand strategy, entrepreneurship, and AI-led creative production.

His work has been recognised by Gold Effies, Clios, Young Guns, LIAAs, D&AD, and Cannes Lions. He lectures internationally on generative AI creativity, sits on the board of Parsons Paris, and founded The School of Future Fundamentals.

Alix is a designer and founder of Heimstone, known for a distinctive approach to femininity, texture, pattern, and contemporary fashion storytelling.

At The Refreshment Club, she shapes visual identities and experiences with a refined design sensibility. She also leads masterclasses in generative AI and business strategy as a partner at The School of Future Fundamentals.

Helene is an experienced business director with deep luxury-sector knowledge and a background in strategic account leadership, agency partnerships, and high-level client relationships.

At The Refreshment Club, she guides client relations and studio operations, helping brands stay relevant while setting new standards in creative and consumer engagement.

Mark has more than 20 years of experience across Australia, the USA, and the UK, working across both client-side and agency-side strategy.

He helps global brands stay relevant in shifting markets and supports challengers looking to disrupt established categories through culturally sharp, commercially grounded strategy.

Edward is Chief Learning Strategist of The School of Future Fundamentals, The Refreshment Club's AI education initiative for creativity, communication, and emerging technologies.

He is also Associate Dean of Faculty Affairs and Academic Planning at Parsons Paris, with a career spanning academic leadership, interdisciplinary program development, and innovation in education.