THE REFRESHMENT CLUB™
purveyors of ideas.
We bring a global perspective and bold, thought-provoking creativity to every project. With deep experience across consumer goods, luxury, and lifestyle, our team blends diverse cultural and professional backgrounds to craft ideas that resonate worldwide. United by a shared drive for meaningful, future-facing work, our strategists and creatives deliver sharp, distinctive solutions that help brands realize their full potential.
Leadership
Founder, Executive Creative Director Onur Kece is the multi-award-winning founder and creative director of The Refreshment Club. With over 20 years at the intersection of advertising, design, and brand strategy, he has led transformative work for global clients across Australia, the USA, and Europe—seamlessly blending creative vision with strategic insight. Known for pushing the boundaries of technology and culture, Onur continues to shape the future of the industry.
He has been named in AdNews 40 Under 40, with his work earning recognition from the Gold Effies, Clios, Young Guns, LIAAs, D&AD, and Cannes Lions. A global voice in generative AI creativity, he lectures at universities around the world, sits on the board of Parsons Paris, and is the founder of The School of Future Fundamentals, an AI education initiative for the next generation of creative thinkers.
Partner, Design Director
Alix Petit is a visionary designer and the founder of Heimstone, known for her distinctive approach to blending femininity with bold, contemporary aesthetics. With over 15 years of experience in the fashion industry, Alix has built a global reputation for her creative direction and innovative use of textures and patterns.
As Design Director at The Refreshment Club, Alix brings a refined approach to storytelling through design—shaping visual identities and experiences that resonate on both emotional and aesthetic levels. A frequent speaker and masterclass leader in generative AI and business strategy, she is also a partner at The School of Future Fundamentals, helping shape the creative education of tomorrow
Client Relations & Studio LeadHélène Devred is an experienced Business Director with a strong background in leading luxury brands and working with top global agencies. With years of expertise in strategic account management and high-level brand partnerships, Hélène has helped drive growth and innovation for prestigious clients. At The Refreshment Club, she applies her deep knowledge of the luxury sector and her strategic vision to ensure brands not only maintain their relevance but also set new standards in creative and consumer engagement.
Creative Director
Mauricio is a Paris-based creative director, photographer, and visual artist with a multidisciplinary background in fine arts, cinematography, and post-production. His work is defined by a refined visual language and cinematic approach to fashion, film, and brand storytelling.
He has collaborated with global names including Louis Vuitton, Nike, and Vogue. At The Refreshment Club, Mauricio leads image-making with a focus on emotional clarity, cultural depth, and visual precisionm seamlessly blending traditional techniques with cutting-edge AI craft to elevate and empower the agency’s creative output.
Chief Learning Strategist
Edward Mills is the Chief Learning Strategist of the School of Future Fundamentals (SFF)- The Refreshment Club’s. Ai education initiative, a place where creativity, communication, and AI converge. With a background in academic leadership and emerging technologies, he is helping to guide an institution aiming to establish AI as a tool for expansion, not replacement.
Mills is also Associate Dean of Faculty Affairs and Academic Planning at Parsons Paris, where he has helped develop interdisciplinary programs blending design, strategy, and technology. His career spans leadership roles at the Hackley School in New York and the International School of Management in Paris, always focused on innovation for success in education.
Join our team.
We understand that people are the true treasure of any agency, which is why we are always eager to connect with new talent and explore exciting opportunities together. if you’d like to work with us, please reach out via email