We bring a global perspective and bold, thought-provoking creativity to every project. With deep experience across consumer goods, luxury, and lifestyle, our team blends diverse cultural and professional backgrounds to craft ideas that resonate worldwide. United by a shared drive for meaningful, future-facing work, our strategists and creatives deliver sharp, distinctive solutions that help brands realize their full potential.
















OUR TEAM







Onur Keçe

Partner, Chief Creative Officer

Onur Keçe is the multi-award-winning founder and creative director of The Refreshment Club. With over 20 years at the intersection of advertising, design, and brand strategy, he has led transformative work for global clients across Australia, the USA, and Europe, seamlessly blending creative vision with strategic insight. Known for pushing the boundaries of technology and culture, Onur continues to shape the future of the industry.

He has been named in AdNews 40 Under 40, with his work earning recognition from the Gold Effies, Clios, Young Guns, LIAAs, D&AD, and Cannes Lions. A global voice in generative AI creativity, he lectures at universities around the world, sits on the board of Parsons Paris, and is the founder of The School of Future Fundamentals, an AI education initiative for the next generation of creative thinkers.





















Alix Petit Chief Executive Officer & Design Director

Alix Petit is a visionary designer and the founder of Heimstone, known for her distinctive approach to blending femininity with bold, contemporary aesthetics. With over 15 years of experience in the fashion industry, Alix has built a global reputation for her creative direction and innovative use of textures and patterns.

As newly appointed CEO and Design Director at The Refreshment Club, Alix brings a refined approach to storytelling through design—shaping visual identities and experiences that resonate on both emotional and aesthetic levels. A frequent speaker and masterclass leader in generative AI and business strategy, she is also a partner at The School of Future Fundamentals, helping shape the creative education of tomorrow.
























Hélène Devred
Client Relations & Studio Lead



Hélène Devred is an experienced Business Director with a strong background in leading luxury brands and working with top global agencies. 

With years of expertise in strategic account management and high-level brand partnerships, Hélène has helped drive growth and innovation for prestigious clients. At The Refreshment Club, she applies her deep knowledge of the luxury sector and her strategic vision to ensure brands not only maintain their relevance but also set new standards in creative and consumer engagement.

























Mark De Luca
Planning Director


With a career spanning more than 20 years across Australia, the USA, and the UK, Mark has worked on both client and agency side, shaping the growth of global brands.

He works with global players to stay relevant in shifting markets and with newcomers to disrupt established categories. Guided by an entrepreneurial mindset and a sharp understanding of cultural shifts, Mark excels in crafting strategies that connect, inspire, and drive brand growth.

























Thibault Chaplin
Art Director


Trained in a prestigious French design environment, his practice is defined by meticulous craft, visual precision, and an understanding of production. His experience spans from concept development through to final delivery, working across campaigns, editorial, and brand systems with a consistently high level of execution.


He brings advanced expertise in AI-driven image and video production, integrating these tools as part of a broader creative process to develop concepts, shape visual direction, and elevate output.























Michelle van Eyssen
Art Director  &  Creative Designer


Michelle contributes to brand development through a hybrid approach that blends art direction, design systems, and communication. Working across fashion, lifestyle, and culture-driven projects, she supports the creation of cohesive visual identities and narratives translating concepts into structured, scalable outputs across campaigns, digital platforms, and brand assets.

Her role spans from shaping visual direction to refining execution, contributing to AI-led campaigns, brand development, and multi-channel rollouts.
























Edward Mills
Chief Learning Strategist 


Edward Mills is the Chief Learning Strategist of the School of Future Fundamentals (SFF)- The Refreshment Club’s. Ai education initiative, a place where creativity, communication, and Ai converge. With a background in academic leadership and emerging technologies, he is helping to guide an institution aiming to establish AI as a tool for expansion, not replacement.

Mills is also Associate Dean of Faculty Affairs and Academic Planning at Parsons Paris, where he has helped develop interdisciplinary programs blending design, strategy, and technology. His career spans leadership roles at the Hackley School in New York and the International School of Management in Paris, always focused on innovation for success in education.















LEADERSHIP





































We understand that people are the true treasure of any agency, which is why we are always eager to connect with new talent and explore exciting opportunities together. If you’d like to work with us, please reach out via email.















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