THE REFRESHMENT CLUB™
purveyors of ideas.
Our Ai expertise and Brand Stategy and ideation success allows ideas to blossom, We pride ourselves on creating concept that connect with people not content.
A Glimpse of some of our product campaigns
MicroVerse Campaign Example.
Discover our Strategic approach At
TRC × PERSONA VISTA
AI Dataset Creation, Brand Strategy & Microverse Campaign Model
A Refreshing Vision
At The Refreshment Club™, we believe brands come to life when technology, creativity, and purpose meet. For Persona Vista, we’ve crafted a 6-month roadmap that leverages cutting-edge AI, premium creative execution, and a modular campaign engine — designed to turn digital presence into digital desirability
PROJECT OVERVIEW
Over a 6-month engagement, TRC will partner with Persona Vista to deliver:
• A bespoke AI dataset for product rendering and content generation
• Strategic brand positioning framework
• Creation of high-end, ecommerce-ready assets
• Launch of a Microverse Campaign Model — activated every 2 months
• 1-Year Global Digital Usage across all campaign assets
OUR APPROACH: THE MICROVERSE MODEL™
The Future of 360° Communication
At TRC™, we no longer see campaigns as isolated bursts. Instead, we architect modular brand worlds — dynamic ecosystems designed to evolve in rhythm with culture and consumer behavior.
We call this approach:
The MicroVerse Model™ — your new-age 360°.
What is a MicroVerse?
A MicroVerse is a creative ecosystem launched every 2 months — driven by data, culture, and design. Each MicroVerse includes a series of content pieces, brand films, influencer moments, and tactical creative, all under one unifying idea. Think of it as your brand’s own digital solar system — where each planet (asset) serves a purpose: conversion, awareness, education, or engagement.
Why It Works
•Built for Speed & Scale — Designed to adapt quickly, refresh often, and perform across all platforms.
•Culturally Tuned — Each MicroVerse is synced with current trends, seasonal cues, or consumer moods.
•360° Rethought — We don’t just fill media plans — we build brand moments worth sharing.
Each MicroVerse Includes
• 8 High-impact Campaign Visuals
• 6 Animated Moments (5–10 sec)
• 3 Cinematic Brand Films
• 12 Lifestyle-Styled Product Stills
• Influencer & Talent Partnerships
• Platform-ready Formats for Paid, Organic & Owned Channels
• Always-On Cultural Sync
Product Campaign Example
PROJECT PHASES & INVESTMENT
PHASE 1: AI DATASET CREATION & STRATEGY
Creating the digital foundation for scalable content creation and campaign adaptability.
AI Strategist
AI Art Director
AI Creative Dir.
Photographer/Video
Project Manager
Travel & Set Design
20
40
20
30
20
228
160
250
127
165
4,560.00
6,400.00
5,000.00
3,810.00
3,300.00
2,650.00
Total €25,720.00 | Retainer Price: €18,000.00*
*Applied Discounts
The discounts applied across each phase of the proposal reflect the future value of the assets created within this collaboration.Each production — from dataset creation to campaign films — is designed with long-term, modular usage in mind. As these assets will feed into Persona Vista’s future brand worlds and communications, we’ve applied varying levels of reduction to each phase, based on its potential for extended lifecycle, adaptability, and reusability across the MicroVerse model.
his ensures maximum value today — and even greater return tomorrow.
PHASE 2: ECOMMERCE HERO ASSET CREATION
AI Art Director
AI Creative Dir.
AI Film Team
Post/Retouching
150
30
76
50
160
250
150
165
24,000.00
7,500.00
11,400.00
8,250.00
Total €51,150.00 | Retainer Price: €16,000.00*
*Applied Discounts
The discounts applied across each phase of the proposal reflect the future value of the assets created within this collaboration.Each production — from dataset creation to campaign films — is designed with long-term, modular usage in mind.
As these assets will feed into Persona Vista’s future brand worlds and communications, we’ve applied varying levels of reduction to each phase, based on its potential for extended lifecycle, adaptability, and reusability across the MicroVerse model.
his ensures maximum value today — and even greater return tomorrow.
PHASE 3: BRAND POSITIONING STRATEGY
Crafting a bold, clear positioning that fuels every layer of Persona Vista’s communications.
Strategy Dir.
Creative Dir.
40
30
228
250
9,120.00
7,500.00
Total €16,620.00 | Retainer Price: €15,000.00*
PHASE 4: MICROVERSE CAMPAIGNS (EVERY 2 MONTHS)
Launching Persona Vista into a living digital ecosystem — with campaigns deployed every 2 months.
Short Animated Assets (lifestyle)
Copywriter
AI Art Director
AI Creative Dir.
Ai Film Director
Editor / Sound designer
Misc
20
40
30
50
25
165
160
250
165
165
3,300.00
6,400.00
7,500.00
8,250.00
4,125.00
2,000.00
Per Campaign: €31,575.00
TOTAL PACKAGE SUMMARY
Ai Data Set
Hero Assets
Positioning
3x Campaigns
25,720.00
51,150.00
16,620.00
94,725.00
29.6
68.7
9.7
-
18,000.00
16,000.00
15,000.00
94,725
PAYMENT STRUCTURE
Monthly Retainer: €23,954.16/month
• Invoiced: 1st of each month
• Due: 15th of each month
• Duration: 6 months
•Total: €143,954.00
USAGE RIGHTS
• 1-Year Global Digital Usage
• Web, Social, Stories, Film (up to 4K), Paid Media
PROJECT TIMELINE
Month 1 AI Dataset Creation + Ecommerce Assets
Month 2 Ecommerce Assets + Brand Positioning
Month 3 MicroVerse Campaign 1
Month 4–5 MicroVerse Campaign 2
Month 6 MicroVerse Campaign 3
Identity Marketing Examples.
An Identiy marketing breakdown for a Shampoo Brand in Oman.
FEMALE ETHNICITY BREAKDOWN
POPULATION SEGMENTATION BY AGE