“With The Refreshment Club, we have been able to transform our campaign creation across all regions into a much more streamlined and strategic AI-enabled process. Their approach has also unlocked a new level of creativity and execution quality.”

Tristan Eringher
Group Marketing Director, Unibail-Rodamco-Westfield


“Marketing teams are being asked to work with AI, but until now, no one was offering a way to understand how. Most platforms push optimization or acceleration. The SFF is different, it’s built to educate teams on how AI can amplify brand values and emotional connection.”


Edward Mills
Chief Learning Strategist,