THE REFRESHMENT CLUB™
purveyors of ideas.
Project
Saints Peres Paris
The Brief
Create a Porcelain brand that can connect with millenials and Gen Z
The Idea
A brand that comes to life over exprience than product.
Project Appraoch
A historical brand built through experiencesm not just products. The Store design is inspired by the inside of a kiln, it houses an olive oil bar and a cafe.
The Result
The brand earned millions in media coverage, featured across leading architectural and lifestyle publications.
The brand flaghsip store became a staple destination with the locals.
During Paris Fashion Week in October 2025, Vogue named the brand flagship a must-see destination for anyone in town for PFW.