THE REFRESHMENT CLUB™
purveyors of ideas.
Project
Saints Peres, Coming Soon
The Opportunity
Central Paris is full of emtpy store fronts.
Our Idea
A Gorilla long copy OOH Campaign, that spotlighted the brands craft, or for some people made them assume a new store was opening.
Overview
We placed long-copy stickers on empty storefronts subtle pieces of outdoor storytelling. Those who stopped to read discovered the brand’s meticulous attention to detail and craft. Those who didn’t simply spread the word about a new store coming to the neighbourhood.
The Ad Copy
UNLIKE MOST, MOST OF OUR PORCELAIN IS CRAFTED TO ORDER, SO IF YOU’RE ONE THAT’S WILLING TO WAIT, WE’LL RETURN THE PATIENCE WITH A PIECE THAT’S BEEN CRAFTED WITH DEDICATION AND PASSION, LIKE EVERY PIECE WE CRAFT. SO, ENJOY THE ANTICIPATION, IT’LL BE. COMING SOON.