We have over 15 years experience in creating consumer brands and taking the to market. We have been privileged to work with Nasdaq listed companies, top consumer brands like Danone, to Founders with a vision.

Below we have outline how we can help ONE SHEEP enter the market and scale.

A. Brand Strategy & Identity Development

Carving out your place in a crowded segment of ‘better sleep’ is key. The category is broad in products and price points. From Meditation Gurus, to dietician, innovators, pharmacist everyone has their solution for better sleep. so the brand positioning & image is key to break through the clutter & connect with people.

Objective:

Establish a strong brand foundation with a compelling mission, vision, and personality that resonates with the to be defined audience.

Develop a brand identity that connects to audience set & disrupts the competitive sets.

Audience
Define the audience set the brand will connect with.

Mission & Vision
Crafting a mission and vision that not only communicates your brand’s purpose but also resonates deeply with your audience.
Positioning
In-depth market analysis to define your unique space within the broad market.

Audience
Key Brand Elements
Language & Tone: Development of a distinct, conversational, and engaging brand voice that connects with your audience on platforms like social media, packaging, and advertising.

Color Palette: A fresh and vibrant color scheme that reflects natural ingredients and a refreshing experience. This will include a primary palette for the brand identity and a secondary palette for packaging and marketing materials

Logo Design: Creation of a versatile logo that works across various mediums including digital, print, and packaging. This will include multiple formats and versions

Typography: Selection of modern, clean, and legible fonts that complement the brand’s youthful and energetic vibe, ensuring consistency across all platforms.

Timings:

Onboarding & Insight Harvesting 1 week

We begin by immersing ourselves into your vision for your brand. Through the “Insight harvesting exercise'“ we’ll unearth the ingredients necessary for alchemy to take place.

This exercise serves as the cornerstone of our collaborative venture, laying the foundation for a transformative and harmonious journey together.

Brand Strategy & Brand Identity Development 6 weeks

With all your insight absorbed, we dive into the your competitors to carve out a strategic brand and product positioning that will connect with consumers and differentiate from whats out there.

With all this knowledge we move onto the development of the image and personality of the brand.

Here we present you 2-3 directions for branding work through mood boards and then present 3 executions in various formats.

Fees: $65,448

Fees are estimates based head hours.

Deliverables.

BRAND

Brand Manifesto
Brand Values
Brand Personality
Tone of Voice
Brand Messaging

BRANDMARKS

The Logo
The Symbol
Logo Colour Options

COLOR

Color Palette
Color Weighting
Color Combinations
Color Usage Examples

TYPOGRAPHY

Primary Typeface
Secondary Typeface

VISUAL GUIDELINES

Photographic Style
Lifestyle
Product Still Life
Instagram Feed
PRODUCT PACKAGING

Packaging for all products
unboxing experience design

B. Customer Acquisition Strategy and Development

Building on the insights and positioning established in Phase "A," we will develop a comprehensive customer acquisition strategy designed to optimize both Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). Our approach will leverage all available marketing and communication channels to attract customers efficiently and convert them into loyal brand ambassadors.

A key component of this strategy will be the implementation of a robust tech stack, including a Customer Data Platform (CDP). The CDP will enable us to centralize customer data, enhance personalization, and deliver more effective performance marketing, ensuring that every interaction is optimized for conversion.

With this fully integrated strategy and creative assets in place, the brand will be positioned to scale rapidly, outpace competitors, and cultivate a loyal customer base that drives long-term growth.

Objectives:

Pre-Launch Campaigns
Build anticipation and an early audience through teaser campaigns, influencer partnerships, and lead generation strategies across all channels. Focus on creating an engaged community before the official launch.

Post-Launch Campaigns
Drive conversions through multi-channel marketing efforts, including paid media, email marketing, and performance-driven ads. Implement personalized experiences and retention strategies to increase repeat purchases and loyalty.

360 Campaigns
Develop integrated, 360-degree campaigns that deliver a cohesive brand message across digital, social, email, influencer, and offline channels, ensuring a unified customer experience.

Optimise CAC
Use data-driven marketing to achieve the lowest possible Customer Acquisition Cost (CAC) while maintaining high engagement and conversion rates.

Maximize CLVDevelop retention-focused strategies to increase Customer Lifetime Value (CLV) through personalized CRM flows, loyalty programs, and community-building initiatives.

Tech Stack & CDP IntegrationBuild and implement a Customer Data Platform (CDP) to centralize customer data, enabling real-time personalization and enhanced targeting for performance marketing.

Develop Creative Assets
Create adaptable, high-impact creative assets that can be deployed across all marketing channels to resonate with the target audience

Timings

CRM Strategy and Creation 3 weeks
Develop and implement a comprehensive CRM strategy that includes segmentation, automation flows, and personalized email campaigns designed to nurture pre-launch interest and retain post-launch customers.

Pre/Post-launch Strategy 4 weeks
Define and refine the full pre-launch and post-launch strategies, including channel selection, budget allocation, and performance targets to ensure seamless transitions from awareness-building to conversion-driving campaigns.

Creative Development of Assets (TBD)
Create and design all required creative assets, including visuals, videos, and copy for social, digital, and offline channels, with timelines dependent on the complexity of the creative concepts and campaign needs.

Tech Stack Architecture and Integration 4 weeks
Establish the technical infrastructure, including the integration of the Customer Data Platform (CDP), marketing tools, and CRM systems, to ensure data flows seamlessly between platforms for performance optimization.

Website Development 4 weeks
Build and optimize a high-performing, conversion-driven shopify website that aligns with the brand's design aesthetic and functional needs, including seamless e-commerce integration and user experience (UX) enhancements.

Kickstarter Campaign Development 4 weeks Strategize, develop, and execute the Kickstarter campaign, including crafting the brand narrative, creating campaign assets, and establishing promotional tactics to drive backer engagement and funding.

Fees: $86,460

Fees are estimates based head hours.

Phase C: Post-Launch Management and Optimization

With Phase A (Brand Strategy & Identity Development) and Phase B (Customer Acquisition Strategy & Development) fully executed, Phase C will focus on managing and optimizing all ongoing brand, marketing, and operational activities to ensure sustained growth and long-term success. This phase will oversee the implementation of the strategies, the ongoing refinement of performance, and the management of customer relationships and brand engagement.

Objective and fees TBD.

Terms and Conditions

COSTS

Cost estimate is based on hours required per resource. In the event that additional work is required a new estimate will be provided for approval by the client. Where possible at least 2 days notice will be given.

REVISIONS

Revisions for each presented concept will be limited to two rounds of revisions per concept. Any additional revisions will be considered as Change Orders and will be estimated and billed separately, upon approval of the client

EXPENSES

Reimbursable Expenses that are not included in the estimate will be billed additionally. Expenses may include, but are not limited to, overnight couriers, messengers, laser prints, scans, file storage, and presentation materials.

PROJECT FEES DO NOT INCLUDE (UNLESS ITEMIZED)

TV / Print Production and Content Creation
Original illustration / Photography / Animation
Mechanicals / Retouching / Proofing / Printing
Talent / Music / Third party materials
Art direction of original artwork / Selection of Stock Images
Travel Costs
Research Materials / Presentation Materials

CHANGE ORDERS

Additional services and responsibilities not outlined in an estimate, including additional components, presentations, revisions, mock-ups, and presentation materials will be considered Change Orders and estimated and billed separately, upon approval by the Client.

FEE SCHEDULE

Phase A & Phase B

TOTAL FEES $151,908

Payable over 6 months: $25,318 p/m

07 Some of our Packaging and Branding & content work.

Part 2. THE BRAND, THE NAME, THE BUSINESS