THE REFRESHMENT CLUB™
purveyors of ideas.


PROJECT WELLINGTON
 Our approach

We have over 15 years experience in creating consumer brands & Services.  Rbands we have developed span from fashion to luxury to consumer goods. Our track record highights success in the most competittive industries.  

We have been privileged to work with Nasdaq listed companies, top consumer brands like Danone,  to Founders with a vision. Below we have outline how we can bring to life a conusmer and B2B brand for “Project wellingtion” enter the market and scale.

Our team bring innovative thinking, with a full understanding of business operations, margins costs. and expertise both in SAAS models, products and production.  from Stictly Online business, to omni channel and B2B, out team carries a collective of over 60 years experience in business.
Found is a beverage brand we created and operated through an omnichannel business model, distributed across more than 5,000 retailers in the U.S. and supported by an online community of over 50,000 subscribers.


A. The Business Idea.



Project Wellington presents a compelling proposition,  one centered on creating a service, product, event, or club tailored to a niche audience, with the goal of developing something truly new. Our approach will be to merge our network and insights, identify emerging market opportunities, and translate them into a viable offering and revenue stream.

Deep Dive.

TIMING TBD


We immerse ourselves in your vision and the essence of your ideas, networks, and any other insights. 

 Through a series of “Insight Harvesting Exercises,” we identify the emotional, sensory, and cultural cues that will  be the backbone for the ideation.

The Business Ideas

TIMING TBD

In this phase, we develop and shape potential business concepts, identifying consumer journeys, revenue models, and market positioning. From services to products, events to communities, we explore how insights, networks, and connections, together with emerging cultural, consumer, and market trends, can be leveraged to create a disruptive business with purpose. Our goal is to explore without constraints, pushing boundaries to uncover ideas that feel unique, unseen, or a fresh reinvention of the familiar.



Deliverables:

 3–4 top-level business ideas, each defined by a clear reason to exist, outlining the how, what, and why behind every opportunity



B. Strategy, Positioning & The Brand.


Next comes the buiness strategy and positioning of the brand. Here we create perphaps the most important part of any brand, the soul, ensuring 2 key things. (1) Ensure the brand is the most relevant to the audience set ( wheter it be B2B, B2C or B2B2C) and (2) The Business has a great moat from the competition ( it cannot be replicated and reproduced)


Business Strategy

TIMING TBD


In this phase, we define the strategic and financial foundation of the business. A high-level plan is developed, covering COGS, pricing models, and consumer adoption and loyalty strategies.


Deliverables:


• Comprehensive business channel cases — outlining how one full cycle of revenue generation operates. This is not a cashflow projection but a strategic model demonstrating how the business achieves viability.

• Detailed understanding of customer acquisition costs, COGS across products and services, and identified pricing structures.

• CAPEX requirements mapped against projected revenue tiers and growth scenarios.

Brand  Development 

TIMING TBD

With insights and positioning defined, this phase focuses on shaping the brand’s identity  its personality, story, and image. Here, we establish the emotional connection and sensorial experience that will define how the brand feels, speaks, and lives.


Deliverables:

• Consumer persona development

• Strategic positioning framework

• Naming

• Brand mission and vision

• Brand story and narrative

• Tone of voice guidelines

• Visual identity system (logo, color palette, typography, graphic language)

• Brand experience blueprint (detailing rituals and customer journey touchpoints)

• Brand playbook and operating principles (governing communication, service, and experience standards)






Project Spotlight: Saints Peres Porcelain Brand retail store designed using the same materials as inside a kiln feature on Design Boom.

C. Brand Realization

This is the creation phase  where the brand fully materializes. Occurring after brand development and typically following a successful raise, this stage brings every element into execution. Whether it’s a product, service, club, physical space, or event, this is where everything is put in motion activating the supply chain, technology, production, or spatial build-out.


At this stage, all operational components are established to bring the brand to life in the real world. Since the final concept and execution scope will determine the scale of investment, CAPEX requirements cannot be estimated until an approved business direction and model are defined.






 FEE ESTIMATION BREAKDOWN

A. The Business Idea.

“DeepDive” | 7,800€ 

People: Cultural Insights Analyst, Business Strategist.
“The Business Ideas”  | 24,680€

People: CCO, Business Strategist. Business Analyst, Art Director, Creative Director

B. Strategy, Positioning & The Brand.


 
“Business Strategy”   $18,650€

People: CCO, Business Strategist. Business Analyst, Art Director, Creative Director
“Brand Development” $67,054€

People: CCO, Business Strategist. Business Analyst, Art Director, Creative Director, Designer, Ai Art Director, Copywriter.

C. Brand Realization



  TBD