THE REFRESHMENT CLUB™
purveyors of ideas.
idea.
Fashion’s biggest unspoken trend.
Fashion’s biggest unspoken trend.
Rationale:
Over 70% of fashion today is made from plastic a shocking truth that risks being lost in the noise of predictable sustainability messaging.
To deliver the message, we opten not the choose the clichés of an eco-warrior chained to a tree. Instead, we turned to another kind of plastic expert: a plastic surgeon. By having him deliver the message, we hijack the familiar language of beauty and enhancement to expose fashion’s biggest hidden trend.
With this appraoch. we re-frame the issue in a way that cuts through clutter, grabs attention, and makes the statistic unforgettable.
“ FASHIONS BIGGEST UNSPOKEN TREND ” | No More PLastic
Ambassador seeding strategy.
The format is perfect for a campaign powered by ambassadors. No More Plastic ambassadors can seed the idea by posting attention grabbing hooks their followers may or may not expect from them style tips, image hacks, or the latest trends, only to confront them with the truth.
Sample post captions:
LINKS TO THE CREATIVE ( VERTICAL & HORIZONTAL)
The format is perfect for a campaign powered by ambassadors. No More Plastic ambassadors can seed the idea by posting attention grabbing hooks their followers may or may not expect from them style tips, image hacks, or the latest trends, only to confront them with the truth.
Sample post captions:
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“The latest crazy prosthetic trend 👀”
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“This prosthetic reconstruction trend is unbelievable.”
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“Forget fillers — fashion’s hidden trend.”
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“The hottest new augmentation procedure”
LINKS TO THE CREATIVE ( VERTICAL & HORIZONTAL)