The Refreshment Club

BUT FIRST, SOME MAGIC.

The Refreshment Club logo

A New Era Requires a New Kind of Agency.

The Refreshment Club is an independent brand transformation company headquartered in Dubai, combining strategic thinking, disruptive ideas and agile production within a single operating model.

We don't think in channels. We think in opportunities. Sometimes the answer is a campaign. Sometimes it's a retail concept, a product, a film or an entirely new revenue stream. The output changes. The impact doesn't.

From our headquarters in Dubai, we partner with brands across Los Angeles, Philadelphia, Paris, Dubai and Saudi Arabia, delivering work wherever the opportunity demands.

Launched in April 2025, The Refreshment Club is the highest-ranked independent creative company across the Middle East, Africa and Turkey at D&AD 2026.

EST. 2025

DUBAI, UAE

D&AD GRAPHITE & WOOD PENCIL 2026

NO.1 INDEPENDENT — MENA, AFRICA & TURKEY

WHAT WE DO

Brand Strategy

Positioning, architecture and market opportunity.

Creative & Campaign

Ideas that shift perception and drive demand.

Retail & Experience

Physical and digital spaces that transform behaviour.

Content & Production

Film, photography and AI-powered content at scale.

Product & Innovation

New revenue streams, products and service design.

Consulting

Strategic advisory for growth and transformation.

SELECTED CLIENTS & PARTNERS

GAP

ATHLETA

BANANA REPUBLIC

FACES

SAINTS PÈRES

WESTFIELD

DUBAI HOLDING

AS FEATURED IN

VOGUE

FORBES

LE MONDE

BUSINESS OF FASHION

DWELL

DESIGNBOOM

THE FUTURE LABORATORY

NETFLIX

CANNES

D&AD