THE REFRESHMENT CLUB™
purveyors of ideas.
We are a creative agency at the forefront of generative AI creativity, pioneering a new approach that allows brands to blossom like never before.
At the School of Future Fundamentals, we teach approaches that help brands amplify their voice, not dilute it. Our focus is on strategies that connect more meaningfully with consumers and creative ideas that cut through, because they’re rooted in human insight, not just automation.
Rather than handing the reins to machines in the name of efficiency, we empower people to stay in control, to use AI as a tool, not a replacement. The goal isn’t cost-cutting through robotic output. It’s smarter, sharper, more human creativity at scale.
We believe the future belongs to those who know how to guide the technology, not be guided by it. And at SFF, we’re building that muscle, helping creative thinkers, strategists, and brand teams learn how to lead with purpose, adapt fast, and shape communication that’s both technically advanced and emotionally resonant.
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Driven by human ideation, strategic insights, and AI-enabled workflows. We harness cutting-edge technology to empower human creativity, delivering innovative and relevant solutions tailored for today's dynamic landscape.
CASE STUDIES
“napkin” Our initiative designed to push the boundaries of creativity and redefine what’s possible, through collaboration and training.
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